Arts Extension Service, University of Massachusetts Amherst

Arts Management Campus Certificate


Arts Management is about performing the behind-the-scenes work required to run arts organizations, accelerate an independent artist career, and stay tuned in to the ever-changing trends in a highly diverse sector.

The Arts Management Certificate can help make you stand out to potential employers and arts institutions that are looking to hire a well-rounded graduate. For students interested in art history, art, music, dance, film, writing, or theater, an Arts Management Certificate demonstrates a broader understanding of the behind-the-scenes workings of nonprofit arts organizations.



Goals and Objectives

In our courses, students learn:
To transform the landscape of the arts world from behind the scenes.
Important skills including budgeting, arts marketing, planning, audience and partnership development, and much more.
How to program to create an impact in a variety of arts and humanities fields.

Course work is shaped around case studies that have you working with arts organizations in real-time to craft action plans they can implement. Case Studies vary with each course, i.e. Marketing, Programming, Fundraising, etc. and gives you the opportunity to build your skillset and portfolio simultaneously.


Curriculum

The Arts Management Campus Certificate requires 15 credits.

The following required courses (12 credits):
ARTS-EXT 500 -- Introduction to Arts Management (3 credits) Fall/Spring
ARTS-EXT 501 -- Arts Fundraising (3 credits) Spring
ARTS-EXT 502 -- Arts Marketing (3 credits) Spring
ARTS-EXT 504 -- Financial Management in the Arts (3 credits) Fall

Students can then choose from the following courses for their additional 3 or more credits:
ARTS-EXT 390M -- Grantwriting for the Arts (3 credits) Spring
ARTS-EXT 391A -- Foundations in Arts Entrepreneurship (3 credits) Spring
ARTS-EXT 509 -- Greening Your Nonprofit Arts Organization (3 credits) Fall
ARTS-EXT 503 -- Arts Programming (3 credits) Fall


Admissions

If you are interested in earning the Arts Management Certificate you must be a matriculated UMass student and do the following:
1) Submit Certificate Application Form
Complete and submit this form (found on our website) before or once you have started coursework for the certificate. Find the form on the Arts Extension Service Website.
2) Meet Grade Requirements
Pass both of the following grade requirements in addition to the required coursework:
a) Finish with a minimum average GPA of 2.0 or higher for Arts Management courses counting towards the certificate.
b) Cannot have more than 1 course below a 2.0 or letter grade of C count towards the certificate.

Arts Extension Service
University of Massachusetts Amherst
221 Hampshire House
131 County Circle Amherst
Amherst, MA 01003
United States

FACULTY
Dee Boyle-Clapp
Terre Vandale
Christopher Janke
JuPong Lin

Email: aes@acad.umass.edu
Phone: 413-545-2360

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