AAAE is pleased to partner with The Wallace Foundation to enrich arts administration education with relevant and impactful resources on strategies for building, diversifying, retaining and engaging audiences for the arts.
Through a multi-year partnership, AAAE and The Wallace Foundation have developed higher education accompaniments to the Foundation’s audience development research. The Wallace Foundation has made it possible for a variety of arts organizations to experiment with diversifying their current audience mix; converting people who are inclined to attend, but don’t, into attendees; getting current audience members to attend more often, and more. These transformative explorations, captured in a series of case studies available in the Wallace Foundation Knowledge Center, provide great benefit to the arts administration classroom.
In a series of multimedia projects, AAAE has created content that facilitates the utilization of Wallace’s resources in the classroom. As arts organizations create change through data-driven strategy, students in AAAE programs can build their own professional foundations informed by the work made possible by The Wallace Foundation.