The Big Picture: Exploring New Audience Outreach Across the Arts

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What do we know about attracting new audiences, and what do we think we know? How do the latest practices for audience development compare across disciplines? What skills should emerging professionals cultivate to be ready for this work? The Wallace Foundation has been supporting arts organizations across the country as they explore the most effective ways to engage existing and new audiences. Join AAAE and guests from the League of American Orchestras, Theatre Communications Group, Dance/USA and Chamber Music America on February 8 to discuss these efforts and elaborate on questions, themes, and new learning at the #thebigpicturearts Twitter Chat.


John-Morgan Bush (@thetuxedorevolt)
Director, Learning and Leadership Programs at League of American Orchestras
John-Morgan Bush is working to change the face of classical music in the 21st century. As concert artist, John-Morgan hit the ground running, after winning second prize in the 2008 International Horn Society Solo Competition in Denver, CO.  He performs with orchestras in the greater New York area as well as presenting innovative solo and chamber music recitals across the region. John-Morgan also has a strong background in music pedagogy and music education, believing that all both are integral to high-caliber artistry. He has served as a teaching artist in the Harmony Program at PS129 in Harlem and then as the Director of Education for The Little Orchestra Society, also located in New York City, where he managed music education and community engagement programs which served thousands of New York City public school children, parents and senior citizens. In 2012 he founded the Tuxedo Revolt, an arts consultancy and think-tank that re-imagines how to connect live music to today’s audiences. John-Morgan strongly believes that live performance can, and must, be interesting and bold; but above all else—it must be relevant. In addition, he also founded the Tuxedo Revolt Blog, which now has been read by over 6,000 people across the globe in more than 60 countries worldwide.

Nichole L. Knight (@CMA_tweets)
Communications Manager, Chamber Music America
Nichole L. Knight has worked at Chamber Music America (CMA) since 2016 and was appointed Communications Manager in 2017. Prior to joining CMA, she worked in marketing and communications at The New School and in student affairs at The Juilliard School. She spent two years teaching English in Japan through the Japan Exchange and Teaching (JET) Program. Knight holds a BA from Smith College and an MA from The New School. She currently serves on the governing bodies of the Smith College Club of NYC and the JET Alumni Association of NY.

Gus Schulenburg (@GusSchulenburg)
Director of Communications & Community Engagement, Theatre Communications Group
Gus supports TCG's communications efforts, convening programming, and Equity, Diversity & Inclusion Initiative. Highlights from his work with TCG include project managing SHINSAI: Theaters for Japan, curating the Artistic Innovation and Financial Adaptation arcs at the 2013 National Conference in Dallas, co-creating the At the Intersections arc at the 2015 National Conference in Dallas, contributing to TCG's Equity, Diversity & Inclusion Institute and internal Workgroup, and collaborating on TCG Circle blog salons with Chantal Bilodeua, Jacqueline E. Lawton, Caridad Svich, and others. He served as co-board president for the Network of Ensemble Theaters and is a founding Creative Partner of Flux Theatre Ensemble. Gus' work with Flux includes co-producing #SpeakUp, a night of plays against street harassment; Breathe Free, an immigrant rights theatre action in support of New Sanctuary Coalition, and the launch of Flux's Living Ticket and Open Book programs.

Johanna Tschebull (@DanceUSAorg)
Communications Specialist, Dance/USA
Johanna Tschebull manages communications and marketing for the national service organization for professional dance. She oversees the organization's online presence, manages relationships with member organizations, other national service organizations, the media and the Dance/USA Board of Trustees. She joined Dance/USA in June 2013, bringing nearly ten years of communications and public relations experience in several industries including the arts, public television, and publishing. Johanna earned a BA from Oberlin College and is an enthusiastic supporter of the arts.

Katy Coy (@katycoy)
Executive Director, AAAE
Katy Coy is the inaugural executive director of AAAE and has held the position since 2015. She has previously worked in leadership and strategy roles at The University of Chicago and with the State of Ohio, where she led communications efforts for the third-largest state educational technology conference in the nation. Previously, Katy has held communications and development positions with arts organizations including the Greater Arts Council of Kalamazoo, Lookingglass Theatre Company, Chicago Shakespeare Theater, and the Columbus Symphony. Katy is a Contributing Associate with Createquity and a board member of Montessori of South Texas (MOST).


This Twitter Chat is presented with support from The Wallace Foundation.