AAAE Colloquium: Taking out the Guesswork -- In the Classroom
Taking out the Guesswork is an approachable guide published by The Wallace Foundation that seeks to help arts organizations engage in audience research. It describes three important uses of research: to learn about potential audiences; to develop more effective promotional materials; and to assess progress toward audience-building goals. Join member Amanda Nelson (Virginia Tech University) and author of Taking out the Guesswork, Bob Harlow, for an overview of the publication and a conversation on how it can be used in teaching. This webinar is presented with support from The Wallace Foundation and is free to all. Registration required.