Shenandoah Conservatory

Performing Arts Leadership and Management

1460 University Drive
Winchester, Virginia 22601
United States



Prof. David Edelman

Program Goals and Objectives

The Master of Science in Performing Arts Leadership and Management (PALM) curriculum is designed to provide future performing arts management and artistic leaders with the industry skills required in the 21st century.The program provides classroom, community-based, and internship training that prepares students to find meaningful professional careers in the arts. The PALM program is designed for students who already hold a baccalaureate degree in music, dance, theatre or related fields. An accelerated PALM track  is available to current Shenandoah Conservatory undergraduates who wish to obtain a Master of Science in Performing Arts Leadership and Management in one year, after completion of their undergraduate degree. Students who are accepted into the accelerated track will take 9 credits of PALM courses during their undergraduate studies and 3 credits of internship during the summer between their senior year and their year of graduate study.

Students who are accepted into the PALM program also have the opportunity to immerse themselves in the vibrant life of one of the great arts training institutions, Shenandoah Conservatory.  PALM students take studio classes with distinguished music faculty, take technique classes in the dance and theatre divisions, and perform with our music ensembles or in dance/theatre productions.

New to the PALM program this year is the Summer Arts Leadership Institute, taking place in Athens, Greece.  The institute brings together students, cultural leaders, and artists to investigate international cultural policy issues.  Meetings with cultural leaders, vistis to institutions, and evening performances are highlights of the Institute.



The Performing Arts Leadership and Management Program is directed by David Edelman, Assistant Professor of Arts Management, Shenandoah Conservatory.


PALM 509 Foundations of Arts Management 3 credits
PALM 512 Arts Marketing and Audience Engagement 3 credits
PALM 517 Financial Management for Arts Organizations 3 credits
PALM 519 Fundraising in the Arts 3 credits
PALM 520 Institutional Planning in the Arts 3 credits
PALM 525 Governance of Arts Organizations 3 credits
PALM 526 Leadership in the Arts 3 credits
PALM 527 Collaborative Arts Leadership in Practice 3 credits
PALM 529 Grant Writing for the Arts 1.5 credits
ACCT 501 Foundations of Accounting 3 credits
QM     502 Business Statistics 1.5 credits
CONR 602 Arts Management Research and Writing 2 credits
CONR 689 Arts Management Culminating Project 1 credit
PALM 698 Internship in Arts Management 3 credits
Summer Arts Leadership Institute 1 credit



Entrance Requirements

Applicants must possess a baccalaureate degree or equivalent in music, theatre, dance, or other area of study within arts and culture with a minimum grade point average of 2.5 (on a 4.0 scale) prior to admission into the program. Transcripts from all post-secondary school study must be submitted. As part of the Shenandoah University graduate application applicants submit a writing sample that addresses their intent for joining the program and lists their professional goals. Persons with baccalaureate degrees in other disciplines may be considered on an individual basis if they have had extensive non-curricular experiences in the arts.

Transfer of Credits

Up to nine credits may be transferred into this curriculum when earned at an accredited institution and when the credits fulfill required courses or appropriate electives.

Contact or call 800-432-2266.