PennState Brehend

Arts Administration




Program Goals and Objectives

There are more than 100,000 arts organizations in the United States. The interdisciplinary B.A. in Arts Administration combines broad exposure to the arts with intensive training in marketing, management, event planning, and development to produce capable arts administrators, managers, and entrepreneurs with both aesthetic sensibility and business acumen.

Based on your interests and career goals, you’ll choose one of three modules—Music, Theatre, or Visual Arts—as an area of concentration and focus for your coursework. From there, you’ll also pick one of two options for further skills development:

  • Digital Media Option: You’ll study design and social media engagement to prepare you to create and manage online content, including coursework in web writing, image editing, layout, and advertising strategies for electronic environments.
  • Marketing Option: Choose this business core if you are interested in careers involving fiscal planning. Coursework includes statistics, marketing research, and services marketing, areas of expertise that meet the specific needs of arts and cultural organizations.