Carnegie Mellon University

Master of Arts Management Program

5000 Forbes Avenue
Pittsburgh, Pennsylvania 15213
United States



Jessica Acrie

Program Goals and Objectives

Carnegie Mellon University’s Master of Arts Management (MAM) Program is a two-year full-time program designed for students interested in serving in executive capacities in not-for-profit or for-profit arts culture and entertainment organizations and as managers and policymakers in local state and federal government agencies that deal with the arts. The program designed for individuals with significant experience in the arts; it seeks to train arts managers who will combine managerial skills and the aesthetic skills they developed either in undergraduate school or through significant hands-on experience in the field. The MAM Program is an offering of the Institute for the Management of Creative Enterprises (IMCE) a collaborative effort of two of Carnegie Mellon’s pre-eminent schools – the College of Fine Arts and the H. John Heinz III College School of Public Policy and Management. The MAM Program is a unique degree that incorporates the comparative advantages of both schools. Heinz College offers the analytical skills of management as they relate to public institutions and non-profit organizations. These are complemented by and integrated with offerings from the College of Fine Arts that provide an aesthetic overview of the arts as well as an understanding of current and emerging issues in the arts and their direct application to positions of administrative management. The MAM Program strives to prepare tomorrow’s arts leaders to effectively and efficiently meet the challenge of balancing the books fulfilling their artistic missions and fulfilling their expanded their roles in the community as catalysts for enhanced appreciation of the value of the arts in society community and economic development urban renewal and improved education. The MAM Program lays the foundation for arts managers who will wear many hats: strategists financial planners fund raisers marketers educators personnel specialists and advocates.


Because arts managers are required to be versatile, the program offers a comprehensive curriculum one that affords the students a global perspective on the management of arts institutions. More than half of the program is devoted to a core curriculum that provides training in financial analysis arts management accounting budgeting fund raising marketing human resource management arts law aesthetic judgment information systems economics statistical methods organizational management and structure and management communications. Electives are provided in the areas of strategic planning entrepreneurship computer and information technology cultural policy public art and arts education among many others. Students must successfully complete a total of 198 units of study. (A 12 unit class is equivalent to a traditional three credit-hour course.)

College of Fine Art Core Courses:

  • Creative Entreprises: Structures and Governance
  • Creative Enterprises: Management Systems and Practices
  • Arts Marketing and Public Relations
  • Fundraising Fundamentals for Arts Managers
  • Grants Sponsorships and Gifts
  • Human Resource Management in the Arts
  • Technology Planning in the Arts
  • Law and the Arts Performing Arts
  • Management Exhibitions Management
  • Museum Operations
  • Performing Arts Organizations: Business Models and Management Issues
  • Planning and Managing Performing Arts Programming

Heinz College Core Courses:

  • Database Management
  • Applied Economic Analysis
  • Empirical Methods for Public Policy and Mgmt
  • Financial Analysis
  • Strategic Presentation Skills
  • Strategic Writing Skills
  • Systems Synthesis
  • Organizational Design and Implementation
  • Principles of Marketing

Sample of Recommended Electives:

  • Public Art Cultural Policy
  • Gallery Management
  • Arts Facilities Management
  • Budgeting and Management Control
  • Ethical Issues in Management Negotiation
  • Management and the Arts: A European Perspective
  • Aesthetics and Critical Judgment
  • Program Evaluation
  • Sustainable Community Development
  • Project Management
  • Market Research
  • Strategy Development

In lieu of a traditional thesis, second-year students participate in a semester-long Systems Synthesis project where a team of students work intensively on the definition and solution of an actual problem or challenge facing a professional arts organization or the field in general. Systems Synthesis projects offer students the opportunity to integrate the skills theories and techniques they have learned and put them to a practical test. The projects lead to formal presentations to advisory panels of practitioners and project organization participants and to published reports. The program requires an internship during the summer between the first and second year of the program. Students serve full-time with an approved organization or agency for seven to eleven weeks. In addition to the summer internship experience most second-year students take advantage of the MAM Program’s apprenticeship program a year-long program that offers them extended and intensive professional contact and practical experience in one of Pittsburgh’s professional arts and culture organizations. Students can choose from among nearl 100 professional organizations from alternative galleries and chamber music presenters to world-class dance music and theatre companies.

Double Degree Program in Italy

Carnegie Mellon University’s Heinz College offers a double-degree with the University of Bologna Italy’s Graduate Degree in Innovation and Organization of Culture and the Arts (GIOCA). This partnership is the only initiative of its kind focusing on global cultural management. The program combines the strengths of Carnegie Mellon’s rigorous approach focused on applied management theory and skills with the University of Bologna’s interdisciplinary approach that allows students to understand global operational issues as they relate to the artistic dimensions of cultural institutions.



Applicants for admission to the program are required to submit the following: a completed application; an essay of at least 1 000 words discussing personal career goals and how the program will develop those skills necessary to achieve those goals; official transcripts of all college-level coursework; three letters of recommendation in envelopes signed and sealed by the writers; an official score report from the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT); and TOEFL test results if English is not the applicant’s native language. Applicants also must demonstrate a comprehensive knowledge of an art form through their direct experience with arts or cultural organizations and/or undergraduate training. Applications should be submitted as early as possible as applications are reviewed and acted upon as they are received. Applicants who wish to be considered for financial aid should complete the application process by February 1st. Applications received after that date will be considered for financial aid on an as-available basis. Financial aid for students typically includes some combination of partial tuition scholarships loans work-study and management assistant positions in order to cover the costs of tuition and living expenses. For outstanding students a limited number of full and partial tuition scholarships are available on a competitive basis. Applications for admission and financial aid can be obtained from the Heinz School’s Web site: The entire application can be accessed and submitted online. For other questions please contact the Office Admissions and Financial Aid: Office of Admissions and Financial Aid Heinz College Carnegie Mellon University 5000 Forbes Avenue Pittsburgh PA 15213-3890 (800) 877-3498