221 Hampshire House
131 County Circle
Amherst, Massachusetts 01003
Program Goals and Objectives
Campus Undergraduate Certificate in Arts Management
Arts Management is the work required to run a non-profit arts organization, such as a museum, performing arts center, theater, pop-up gallery, public art project and more. We don’t make the art, we present it! Arts managers perform behind the scenes work including marketing, fundraising, community outreach, grantwriting, planning, and programming. This work can include curating, creating education programs, planning festivals, and promoting the work of artists and musicians or projects that may include art for social change, working with at-risk youth and engaging diverse audiences. Students may take one or more courses, or complete the campus certificate.
The NEW Arts Management Campus Certificate provides proof of one’s commitment to the field. Our courses will:
- Introduce students to the “business of the arts”
- Provide an overview of the varied careers that arts managers enjoy
- Introduce current issues and trends affecting arts management professionals
- Teach important skills including budgeting, arts marketing, planning, audience and partnership development, and much more
- Build your arts management portfolio demonstrating completion of semester–long intensive projects such as a 3-Year Fundraising plan for an actual nonprofit arts organization
- Integrate the professional experience of leaders in the field through in-class presentations
- Invite experts including artists/arts managers working on Creative Placemaking, Art for Social Change, or Audience Development projects to join us for week-long online discussions
The Arts Management Certificate could make you stand out to potential employers and arts institutions that are looking for a well-rounded graduate. For students interested in art history, art, music, dance, film, writing, or theater, an Arts Management Certificate demonstrates a broader understanding of the behind-the-scenes workings of nonprofit arts organizations.
The Arts Management Campus Certificate requires a total of 15 credits.
The following required courses (12 credits) provide an adequate basis for understanding and entering the nonprofit arts field:
- ARTS-EXT 500 -- Introduction to Arts Management (3 credits) Fall/Spring
- ARTS-EXT 501 -- Arts Fundraising (3 credits) Spring
- ARTS-EXT 502 -- Arts Marketing (3 credits) Spring
- ARTS-EXT 504 -- Financial Management in the Arts (3 credits) Fall
Students can then choose from the following courses for their additional 3 or more credits (to equal a minimum of 15 credits).
The following options allow students to explore their area of interest and develop additional skills:
- ARTS-EXT 390M -- Grantwriting for the Arts (3 credits) Spring
- ARTS-EXT 391A -- Foundations in Arts Entrepreneurship (3 credits) Spring
- ARTS-EXT 509 -- Greening Your Nonprofit Arts Organization (3 credits) Fall
- ARTS-EXT 503 -- Arts Programming (3 credits) Fall
- alumni network
- Applied Learning
- Arts Management
- arts policy
- Board Leadership
- community arts
- Creative Industries
- creative placemaking
- cultural equity
- festival management
- Kennedy Center
- Performing Arts
- thought leader
- UMass Amherst
- Urban Campus
- Visual Arts
EARNING THE UNDERGRADUATE CERTIFICATE IN ARTS MANAGEMENT:
If you are interested in earning the Arts Management Certificate you must be a matriculated UMass student and do the following:
1) Submit Certificate Application Form
Complete and submit this form before or once you have started coursework for the certificate. Find form found at the bottom of this page.
2) Meet Grade Requirements
Pass both of the following grade requirements in addition to the required coursework:
a) Finish with a minimum average GPA of 2.0 or higher for Arts Management courses counting towards certificate.
b) Cannot have more than 1 course below a 2.0 or letter grade of C count towards certificate.