Marketing

Marketing

The Bronx Museum of the Arts and the Queens Museum of Art: A Comparative Analysis of their Marketing Strategies

Publication Type  Thesis
Year of Publication  2010
Authors  Iturralde de Bracamonte, Javier Alvaro
University  Teachers College, Columbia University
City  New York
URL  http://www.tc.columbia.edu/academic/arad/
Posted by Jessica Wilkinson on Fri, 10/08/2010 - 14:50 in

The Art of Social Media

Publication Type  Thesis
Year of Publication  2010
Authors  Houston, Shannon
University  Teachers College, Columbia University
City  New York, NY
Posted by Jessica Wilkinson on Wed, 04/21/2010 - 21:47 in

Developing the Young Audience for America's Russian Folk Orchestra: Washington Balalaika Society

Publication Type  Thesis
Year of Publication  2008
Authors  Cassandra Matthews
Number of Pages  154
University  American University
City  Washington, D. C.
Type  Masters thesis
Posted by slaughlin on Thu, 02/26/2009 - 20:40 in

The Dance/USA Membership Marketing Plan

Publication Type  Thesis
Year of Publication  2008
Authors  Fabian, Katherine
Number of Pages  149
University  American University
City  Washington, D. C.
Type  Masters thesis
Posted by slaughlin on Thu, 02/26/2009 - 20:22 in

Raising Money and Awareness with Cause Marketing and Online Fundraising

Publication Type  Thesis
Year of Publication  2008
Authors  Silver, Paul
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Tue, 12/23/2008 - 14:50 in

Defining an Audience: How are Children's Museums Identifying, Marketing, and Developing Their Audience? A Study of New York City's Children's Museums

Publication Type  Thesis
Year of Publication  2008
Authors  King, Rachel
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Fri, 12/12/2008 - 17:50 in

The Account Planning Model Applied to Art Museum

Publication Type  Thesis
Year of Publication  2007
Authors  Patterson, Carrie
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Fri, 12/12/2008 - 17:11 in

Young Adults and the Visual Arts: An Approach to Audience Development

Publication Type  Thesis
Year of Publication  2007
Authors  Mazur, Michael
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:43 in

Reframing the Strategies for Marketing the Performing Arts to Young Adults

Publication Type  Thesis
Year of Publication  2006
Authors  Ferreira de Almeida, Matilde
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:30 in

Is Anyone Out There? A study of the effectiveness of marketing and promoting strategies for original online arts media

Publication Type  Thesis
Year of Publication  2006
Authors  Harvey, Phillip
University  Columbia University/Teachers College
City  New York, NY
URL  http://www.tc.columbia.edu/rcac/
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:10 in