Marketing
The Bronx Museum of the Arts and the Queens Museum of Art: A Comparative Analysis of their Marketing Strategies
| Publication Type | Thesis | |
| Year of Publication | 2010 | |
| Authors | Iturralde de Bracamonte, Javier Alvaro | |
| University | Teachers College, Columbia University | |
| City | New York | |
| URL | http://www.tc.columbia.edu/academic/arad/ |
Posted by Jessica Wilkinson on Fri, 10/08/2010 - 14:50 in
The Art of Social Media
| Publication Type | Thesis | |
| Year of Publication | 2010 | |
| Authors | Houston, Shannon | |
| University | Teachers College, Columbia University | |
| City | New York, NY |
Posted by Jessica Wilkinson on Wed, 04/21/2010 - 21:47 in
Developing the Young Audience for America's Russian Folk Orchestra: Washington Balalaika Society
| Publication Type | Thesis | |
| Year of Publication | 2008 | |
| Authors | Cassandra Matthews | |
| Number of Pages | 154 | |
| University | American University | |
| City | Washington, D. C. | |
| Type | Masters thesis |
Posted by slaughlin on Thu, 02/26/2009 - 20:40 in
The Dance/USA Membership Marketing Plan
| Publication Type | Thesis | |
| Year of Publication | 2008 | |
| Authors | Fabian, Katherine | |
| Number of Pages | 149 | |
| University | American University | |
| City | Washington, D. C. | |
| Type | Masters thesis |
Raising Money and Awareness with Cause Marketing and Online Fundraising
| Publication Type | Thesis | |
| Year of Publication | 2008 | |
| Authors | Silver, Paul | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Tue, 12/23/2008 - 14:50 in
Defining an Audience: How are Children's Museums Identifying, Marketing, and Developing Their Audience? A Study of New York City's Children's Museums
| Publication Type | Thesis | |
| Year of Publication | 2008 | |
| Authors | King, Rachel | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Fri, 12/12/2008 - 17:50 in
The Account Planning Model Applied to Art Museum
| Publication Type | Thesis | |
| Year of Publication | 2007 | |
| Authors | Patterson, Carrie | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Fri, 12/12/2008 - 17:11 in
Young Adults and the Visual Arts: An Approach to Audience Development
| Publication Type | Thesis | |
| Year of Publication | 2007 | |
| Authors | Mazur, Michael | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:43 in
Reframing the Strategies for Marketing the Performing Arts to Young Adults
| Publication Type | Thesis | |
| Year of Publication | 2006 | |
| Authors | Ferreira de Almeida, Matilde | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:30 in
Is Anyone Out There? A study of the effectiveness of marketing and promoting strategies for original online arts media
| Publication Type | Thesis | |
| Year of Publication | 2006 | |
| Authors | Harvey, Phillip | |
| University | Columbia University/Teachers College | |
| City | New York, NY | |
| URL | http://www.tc.columbia.edu/rcac/ |
Posted by Jessica Wilkinson on Tue, 12/09/2008 - 18:10 in