Carnegie Mellon - N. Hollywood
Home

Carnegie Mellon - N. Hollywood

Masters of Entertainment Industry Management

4640 Lankersheim Blvd.
Suite 125
North Hollywood, CA 91602
United States
Main Phone: 818-980-6346
Main E-Mail: dtgreen@andrew.cmu.edu

Degree/Credential: Graduate ()
Web Site: http://www.heinz.cmu.edu/school-of-public-policy-management/entertainment-indust...

Program Director: dtg [link available to AAAE members only]

Program Goals and Objectives

As traditional motion picture, television and video game businesses are merging into an integrated digital entertainment landscape, the MEIM program provides students with the most up-to-date skills to successfully navigate development, production, marketing and distribution practices across all entertainment platforms and screens.

MEIM Mission Statement

The mission of the Master of Entertainment Industry Management (MEIM) Program is to increase the capacity, effectiveness, expertise and impact of management in the for-profit entertainment and media industries and related agencies through structured and rigorous graduate-level academic curricula, applied research and service to the field.

Students in the MEIM Program learn to:

  • Describe the theoretical foundations of professional management;
  • Apply effective leadership tools, skills and techniques;
  • Investigate and expand the field through theoretical and applied research;
  • Function effectively in collaborative, team and project-based environments; and
  • Operate effectively in a connected, networked, and professional world.

The MEIM Program achieves its mission through:

  • Individual attention to the needs and aspirations of all students;
  • A culture that nurtures a personal commitment to serve the industry; and
  • An academic community that values diversity, promotes creative thinking and encourages ethical behavior.

Administration of the Program

The Master of Entertainment Industry Mangement program is a joint program between the Carnegie Mellon University's Heinz College School of Public Policy and Management and The College of Fine Arts. 

 The program is led by director, Daniel T. Green. dtgreen@andrew.cmu.edu.  Dan is based in Los Angeles along with a head of industry relations person that does specific outreach to the entertainment community.  In addition the MEIM program has an LA advisory committee that is made up of some of the most accomplished producers and executives in entertainment industry.  

Curriculum

@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "ＭＳ 明朝"; }@font-face { font-family: "Cambria Math"; }@font-face { font-family: "Cambria"; }@font-face { font-family: "Academy Engraved LET"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: Cambria; }.MsoChpDefault { font-family: Cambria; }div.WordSection1 { page: WordSection1; }ol { margin-bottom: 0in; }ul { margin-bottom: 0in; }

MEIM Curriculum

MEIM instructors strive to develop your management and business skills to support your entrepreneurial vision. Our first-year classroom experiences establish theoretical foundations and key management skills and techniques. The second-year curriculum complements the first year by providing courses specifically related to TV, film, and gaming production, finance and business affairs, branding and marketing in the entertainment sector, new media, business development and the creative process of storytelling in all forms. The second-year courses support the practical application of the first-year’s fundamental management theory and practice within the context of the film, gaming and television industries.

 

We offer the following types of courses:

  • Core courses that cover management, technology, financial, quantitative and communication skills;
  • A second year Capstone Project that serves the same role as a traditional Thesis, but goes further by allowing you to work on a topical research project in partnership with a marquee entertainment business client.
  • Practicum assignments (including internships), both in Pittsburgh and Los Angeles, that supplement your classroom work and expand  your professional experience and personal network.
  • Seminars and special presentations that are scheduled throughout the two years featuring key national and international figures in the arts, entertainment and related policy areas;  

The program maintains active relationships with  alumni from the program who stay connected via workshops, panels, invitations to events and provide mentorship and coaching, as well as leads for internships or potential jobs.

As two years of graduate study are but a small part of a student's life-long learning process, the MEIM curriculum has been designed within a broader educational vision. Graduate school should build on the more rounded undergraduate experience, and prepare a student for the more focused professional environment they will face after earning their advanced degree.

The MEIM program was designed to answer the following question: “How can the program best prepare students for the entertainment industry, providing both the skills and understanding of the business as it has been in the past, coupled with the critical thinking and awareness needed to grow with the business as it will be in the future?”

Accordingly, the program is continually evolving to keep current and to stay relevant. The extensive and long-held relationships that the MEIM program has developed with entertainment industry professionals – both on its faculty and in the business at large (including its alumni), insure that the program remains fresh, and dynamic.

MEIM graduates are prepared to not only land their first job out of school, but, in many cases, to advance rapidly within the business, and to successfully negotiate the ongoing challenges of building their careers in the new 21st century screen-based entertainment industry.

 Half of the courses are offered in Pittsburgh during the first year of study and half of the courses are offered during the second year of study in Los Angeles at the LA MEIM center

Pittsburgh Classes

  • Applied Economic Analysis
  • Empirical Methods
  • Principles of Marketing
  • Script/Story Analysis
  • Org. Design & implement.
  • HR Management
  • Strategic Presentation
  • Entrepreneurship
  • Business Eng or Strat. Writing
  • Negotiation
  • Basics Financial Statement Literacy
  • Fundamentals of Finance
  • Creative Enterprise: For-Profit Systems
  • Various electives available

Los Angeles Classes

  • Film Econ Mktg & Distribution
  • Production Management
  • Business Development
  • Intellectual Property
  • TV Marketing & Advertising
  • Film/TV Bus & Legal Affairs
  • Digital Content and Delivery
  • Television Economics
  • Capstone
  • Practicum

Los Angeles Electives

  • Creative Producing
  • The Business of Gaming
  • Film Acquisitions
  • Film Exhibition
  • Multi‐platform Prod.& Mktg.
  • Navigating the Industry
  • Entertainment Ethics.
  • Market Research in Ent
  • The Future of the Industry

The Capstone Project

The Capstone Project offers students the opportunity to apply and demonstrate their analytical and practical management skills on a specific concept or issue while addressing and deepening their understanding of the opportunities, challenges and issues the entertainment industry faces on a daily basis.

The Capstone Project represents the completion of the final requirement in the Master of Entertainment Industry Management (MEIM) Program. It is the intention of the MEIM faculty that students will use The Capstone Project more as applied research than as pure scholarship. This offers a greater opportunity for the students to apply their knowledge and skills to real world issues that can make a difference to the industry and for the students. The Capstone Project is not just an exercise in writing. It is intended as an opportunity in thought leadership, and a platform for the students to make strategic explorations of current issues at the industry’s leading edge.

Collaboration

The Capstone project gives students a great opportunity to work together in project teams, much as they will do in their future careers within the very project-centric, team-oriented industry. Work experiences gained from student projects provide strong comparative advantages to graduating students in job interviewing and getting job offers. Working together on the Capstone -

  • Develops project management, teamwork, and communication skills.
  • Integrates and synthesizes the lessons from prior coursework.
  • Provides a "real world" organizational experience.
  • Creates “bragging rights” around a professional project for an industry company performed as part of the degree.

Entertainment Industry Partners

The MEIM program enlists industry companies to function as client/partners in the Capstone projects. Each partnering company sponsors and supervises a Capstone project, assigning a topic that is strategic to their business, and working with their student team to refine the topic and the scope of the project to be resonant and relevant to the team. This company partnerships have included:

  • BBC Worldwide- Cross-platform brand awareness and monetization of freemium content
  • Fox Television Studios- Viewership patters and platforms for the 20-30 year-od audience
  • Jerry Bruckheimer Games, Inc.: The Use of Trans-media Storytelling
  • IPSOS OTX: A Study of the Legitimacy of the Viral Marketing Tactic
  • LD Entertainment - Video on demand analysis
  • Neon Labs - Technollywood: Defining the human genre
  • Nielsen Company - An alalysis of U.S. TV Content consumption in the UK
  • Producers Guild of America: An Analysis of Film Producers and the Impact of the PGA
  • Troika Pictures - Comparative study of marketing/distribution models of $25 million features
  • Warner Bros. New Media Group: Effective Digital Distribution Strategies
  • Variety: An Analysis of Film Commissions and Tax Incentives throughout the U.S.
  • The Walt Disney Company - The impact of social media on the television business

 

Admissions

Admissions Applicants for admission to the MEIM program are required to submit the following:

  • a completed application;
  • an essay of at least 1,000 words discussing personal career goals and how the program will develop those skills necessary to achieve those goals;
  • official transcripts of all college-level coursework;
  • three letters of recommendation in envelopes signed and sealed by the writers;
  • an official score report from the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT); and
  • TOEFL or IELTS test results if English is not the applicant's native language.
  • An current resume
  • A 1-2 minute video essay (optional, but highly suggested)

Applicants also must demonstrate a comprehensive knowledge of an art form, through their direct experience with arts or cultural organizations and/or undergraduate training. Applications should be submitted as early as possible as applications are reviewed and acted upon as they are received. Applicants who wish to be considered for financial aid should complete the application process by February 1st. Applications received after that date will be considered for financial aid on an as-available basis. Financial aid for students typically includes some combination of partial tuition scholarships, loans, work-study and management assistant positions, in order to cover the costs of tuition and living expenses. For outstanding students, a limited number of full and partial tuition scholarships are available on a competitive basis. Applications for admission and financial aid can be obtained from the Heinz School's Web site: www.heinz.cmu.edu. The entire application can be accessed and submitted online. For other questions, please contact the Office Admissions and Financial Aid: Office of Admissions and Financial Aid Heinz College Carnegie Mellon University 5000 Forbes Avenue Pittsburgh, PA 15213-3890 (800) 877-3498

 

 

Posted by dtg on Fri, 06/17/2011 - 15:56