Utrecht School of the Arts (Hogeschool voor de Kunsten Utrecht - HKU)
Art and Media Management
PO Box 1520
3500 BM
Utrecht,
The Netherlands
Main Phone: +31 30 2332256
Main E-Mail: ckmm@central.hku.nl
Degree/Credential: Graduate (MA in Art and Media Management in a European Context (MA AMMEC))
Web Site: http://www.hku.nl
Program Director: AHuijsmans [link available to AAAE members only]
Program Goals and Objectives
The term art and media management covers the professional organization for the production and distribution of artistic and media products and services. The European context expresses the new framework of art and media management: in the 21st century the western cultural world will be influenced by a Europe without borders. Art and media organizations operate in a strong international, multicultural and digital environment. As a result, a special European oriented education program at the MA level is essential. The core issue of the MA program focuses on the concept of European cultural entrepreneurship which has three elements: a cultural mission as part of a pro active strategy, creative oriented management functions and an open cultural infrastructure in Europe.The program has the following aims to create educational opportunities for graduates to develop their managerial skills in accordance with the needs of professional art and media management in a European context, to create intellectual conditions for graduates to develop their cultural vision on European culture and the way organiations can work together within this culture and to create an educational structure in which graduates can develop their leadership and teamwork skills.
Administration of the Program
The program is one of the 14 MA programs of the Utrecht School of the Arts on a European levelGiep Hagoort is director of the Centre for Art and Media Management and reader within the undergraduate program art and media management. He is also a principal reader within the art policy and management program of the Utrecht University. His did his PhD in strategic management.
MA AMMEC students work together with students from the 4 main departments e.g. Visual Arts, Theatre, Music and Art, Media & Technology.
Lectures come from all over Europe and other continents, especially from network organizations
Curriculum
The program consists of six modules with a total of 48 credit requirements. The full-time program can be completed in one year.1. European project management: two months
Full attention is given to the conditions under which European arts and media organizations operate. In this module all aspects of project and event management will be trained, including ICT. Within the framework of this module students work on their own European projects.
2. Strategic Management: two months
This module is focused on the theory and practice of strategic management. The concept of the learning organization is introduced and students are challenged to formulate European aspects of cultural entrepreneurship. Strategic decisions and implementation plans of European oriented cultural organizations will be discussed.
3. Management Functions: two months
This module gives graduates the opportunity to individually deepen their knowledge in the management functions of production, programming, marketing, financing, HRM, digitation, communication and leadership.
4. Internship ‘Creativity and Management’: two months
Students follow an internship at a European oriented arts or media organization. Students research the dynamic balance between creative and organizational processes within this organization.
5. Writing a Thesis: two months
This module is geared to writing a thesis, concentrated on a complex organizational problem definition within a European context (15.000 words)
6. Case Study Presentation: two months
In this module all the main subjects of the former modules are integrated in case studies, presented by students, in groups as well as individually.
The credit system corresponds to the HKU regulations which means that one credit is given for 40 hours of study (1 week). One module lasts eight weeks. The total amount of credits is therefore eight per module. For the six modules the student has to have 6 x 8 = 48 credits.
For detailed course descriptions, please consult www.hku.nl.
The MA AMMEC program is validated by the London Open University.
The staff of MA AMMEC has an international experience in teaching and coaching art and media managers and students. Its reserach program is mainly focused on cultural entrepreneurship, strategic management, social and cultural conditions of the arts in Europe, learning organizations, project management and action learning.
Admissions
Students with a basic academic knowledge of management and management functions and with the ambition to manage within cultural organizations, projects or networks on a international level are invited to participate in the program. A BA in art or media management (or a Dutch equivalent such as HEP Art and Media Management) and a shown affinity with internationalization of the cultural sector are highly desirable. Students have to have a good command of English, both written and spoken.
A special Registration Package with detailed information about the program, the selection procedure and practical information such as prices and location is available.
The final day to send in the application documents is March 31. The program starts in September
For more information contact:
Utrecht School of the
Arts/Hogeschool voor de Kunsten Utrecht
School of Art & Media Management
PO BOX 1520
3500 BM Utrecht
The Netherlands
Telephone: +31 30 2332256
Facsimile: +31 30 2332096
E-Mail: Eckmm@central.hku.nl
Web: www.hku.nl