York University, Schulich School of Business

Arts and Media Administration

N319 SSB
4700 Keele Street
Toronto, Ontario M3J 1P3
Canada
Main Phone: 416/736-5217
Main E-Mail: artm@ssb.yorku.ca

Degree/Credential: Graduate (MBA/MFA or MBA/MA)
Web Site: http://www.artm.schulich.yorku.ca

Program Director: JZemans [link available to AAAE members only]

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Program Goals and Objectives

The Schulich MBA Degree in Arts and Media Administration combines the benefits of a strong, conventional MBA with elective courses covering skills and knowledge particular to the cultural sector. The MBA offers a broad management education through core courses that cover the skills and techniques used by various functional managers (marketing, finance and strategic planning, etc.). Through the Arts and Media Administration program, students can focus their studies on not-for-profit arts organizations, the cultural industries (film, broadcasting, new media, sound recording, etc), and government policy with respect to culture and communications. There is an emphasis on practice and research which culminates in a Strategic Field Study of an organization.

In addition to the MBA with concentration or Diploma in Arts & Media Administration, a combined MBA/MFA or MBA/MA is also available to qualified candidates.

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Administration of the Program

The program is directed by Joyce Zemans and is housed within the Schulich School of Business. Arts & cultural industry professionals and policy makers counsel the program regarding academic and professional concerns.

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Curriculum

Students may choose to pursue a concentration in Arts and Media Administration or a concentration plus diploma. Completion of the degree typically takes 2 years (full-time), while part-time students typically complete degrees in 3 ½ - 5 years. The following courses are taken in addition to the courses necessary to complete the MBA degree:

    Issues in Arts and Cultural Management (prerequisite)
    And three of the following courses:
    Cultural Policy
    Advanced Seminar Arts and Cultural Management
    Legal Aspects of the Arts and Entertainment
    Communications Policy
    Introduction to Broadcast Management

All Schulich MBA students complete a Strategy Field Study: an in-depth study of an organization. Students pursuing the Diploma in Arts and Media Administration must complete their Strategy Field Study on a cultural organization. They must also complete a minimum 12 week, full-time paid internship in a cultural sector organization.

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Admissions

MBA Admissions
Applicants must submit a completed application form including academic transcripts; GMAT scores; TOEFL, YELT or IELTS (if English is not first language); 2 letters of reference attesting to demonstrated leadership, team skills, entrepreneurship, community involvement and achievements. A minimum two years of full-time work experience is required.

The program generally accepts 25 full & part-time students. Their average GPA is a 3.3/B+. Their GMAT scores range from 580 to 760. A minimum score of 600/250 is required on the TOEFL. Students accepted in the program have an average age of 29 and an average of five years of work experience.

MFA/MA Admissions
Students will be accepted into this program if they have fulfilled the application requirements in both the MFA(MA) and the MBA as outlined by the university.

Students must have a four-year undergraduate degree or equivalent in Fine Arts.