University of Wisconsin-Stevens Point

Arts Management Program

College of Fine Arts and Communication
Division of Communication
Stevens Point, WI 54481
United States
Main Phone: 715/346-3409
Main E-Mail: gmckenna@uwsp.edu

Degree/Credential: Undergraduate (BA in Arts Management)
Web Site: http://www.uwsp.edu/news/uwspcatalog/artsmgmt.htm

Program Director: GMcKenna [link available to AAAE members only]

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Program Goals and Objectives

The arts management program at the University of Wisconsin-Stevens Point, inaugurated in 1988, has as its primary focus the training of talented undergraduate students for careers as arts managers in a variety of non-profit settings in the arts.

The continual growth and complexity of theaters, art centers, dance groups, and music organizations creates a demand for skilled arts administrators who can develop programs, write grants, provide technical assistance, and be responsible managers in a variety of settings.

The course of study at UW-Stevens Point includes interrelationship of the arts, with communication and business skills that apply to the financing, producing, promoting, and marketing of the arts. Practical skills in organizational development, public relations, marketing the arts, and most importantly leadership in the arts are provided. The skills of writing and public presentation are woven throughout the degree.

The program leads to a Bachelor of Arts degree in Arts Management --the only undergraduate arts management degree in the University of Wisconsin System. In addition, students complete two on-campus internships, a minor in any field and normal general degree requirements. Finally, students complete a semester-long twelve credit externship in an arts agency as a final requirement for the degree.

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Administration of the Program

The Arts Management program is located in the Division of Communication and is administered by the Coordinator of the program. The program is also supported through courses taught by faculty in the Division of Communication as well as in the College of Letters and Science through its Business Division. The program is supported by part-time faculty teaching courses in arts management and by support staff who manage the internship program. All majors are advised by the Coordinator.

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Curriculum

In addition to completing general university requirements, students in the program must complete the following program:.

Business Courses
Accounting
Business Law
Principles of Management
Principles of Marketing

Communications Courses
Basic Journalism
Introduction to Public Relations
Writing for the Media
Public Relations Campaigns

Arts Management Courses
Introduction to Arts Management
Internship One
Internship Two
Seminar in Arts Management
Externship

Arts Electives
Any 12 credits in the Arts

plus Minor Field and General Education courses

Students complete no less than 120 credits to obtain the Bachelor of Arts degree. Students have completed externships at such sites as Steppenwolf Theatre, The Art Institute of Chicago, The Kennedy Center, Taos Art Association, the Milwaukee Repertory Theatre, Great Barrington Stage Company, Doug Varone Dance Company, The Washington Opera, and Columbia Artists Management. In some cases, students have been hired for full time positions at the end of their externship.

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Admissions

Students must first be admitted to the University of Wisconsin-Stevens Point which carries pre-admittance to the Arts Management Program. Students must successfully pass two campus-based internships before being admitted to the program. To continue in the program, students must maintain a 2.75 average in the major. Information on admission to the University of Wisconsin-Stevens Point is had by contacting:

Director of Admissions
University of Wisconsin-Stevens Point
Stevens Point, Wisconsin 54481
Telephone: (715) 346-2441
Web: http://www.uwsp.edu/