The Hartt School of the University of Hartford

Music and Performing Arts Management Program

The Hartt School of the University of Hartford
200 West Bloomfield Avenue
West Hartford, CT 06117
United States
Main Phone: 860/768-4465
Main E-Mail: harttadm@hartford.edu

Degree/Credential: Undergraduate (B.A. in Performing Arts Management or a B.Mus. in Music Management)
Web Site: http://www.hartford.edu/hartt/hartt/www/

Program Director: IConley [link available to AAAE members only]

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Program Goals and Objectives

Working to prepare students to enter the fast-paced music industry, the Bachelor of Music degree in music management combines elements of business and music. In this comprehensive program, students are prepared to enter either the for-profit or the not-for-profit segments of the industry. While taking private lessons, music theory, music history, ear training, and keyboard class, management students are exposed to the business world through courses in accounting, economics, marketing, computers, and finance. A third component includes courses aimed specifically at the music management industry, including arts management, entertainment law, a survey of the record industry, computers and the arts, fundraising and courses exploring issues in the for-profit and not-for-profit. Graduates work in a variety of music venues including the recording industry, artist management, symphony and opera administration, development and fund-raising, marketing, and public relations.

The Bachelor of Arts in Performing Arts Management provides training to students with a background or interest in music, dance or theatre. A synthesis of liberal arts, humanities, music management and business, the performing arts management program gives students a broad, liberal arts education with an emphasis on arts management. Graduates find jobs in all segments of the music and arts industries.

While classroom learning prepares students in both majors for the intellectual aspect of their future career, the program also stresses a great deal of hands-on learning. Through a required course practicum and an internship, students gain on-the-job experience and the mentoring needed to give them an edge in the competitive market.

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Administration of the Program

The Hartt School's Music and Performing Arts Management Program is chaired by Irene Conley, who is also The Hartt School Director of Undergraduate Studies. Prof. Conley serves as the advisor for all students.

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Curriculum

Courses in music or performing arts are combined with business classes to form this innovative academic curriculum. The course work prepares the student to thrive in extraordinary careers such as producing a CD, managing a band, or fund-raising for a symphony orchestra or theatre.

While traditional courses in the arts and business lay the foundation for the management program, the ten music management core curriculum courses (Introduction to Arts Management, Arts Management, Arts Management Practicum, Entertainment Law, Survey of the Record Industry, Computers and the Arts, Case Studies: Not for Profit, Case Studies: Profit, Fund Raising, and a Management Internship), meld the curriculum together. Students are able to apply the skills that they have gained from their arts and business classes in these core courses where they need both sets of skills.

Students learn about the for-profit and non-profit sectors of the industry. Experiencing both sides of the field allows students not only to explore a variety of problems inherent to the industry through classroom discussions, guest speakers, field trips, and assignments, but also to make an educated decision on their future career. Written analyses and oral presentations allow students to use their creativity to address complex problems, devise innovative solutions, and present their findings in a professional manner.

In preparation for the internship, students are required to take two semesters of Management Practicum. This class is designed to prime the student for the internship and workplace environments. Students work in a "mini-internship," from 6 to 8 hours weekly. Over the course of the semester, students meet in a practicum seminar to discuss everything from resume writing to job ethics in an open forum. This is an ideal situation for students to grow and expand their network and learn the most important skill in the management business networking.

All students in the Music Management and Performing Arts Management programs complete a minimum of 180 hours in an internship of their choosing. Although only one internship is required, many students opt to participate in a second internship. In the past, Hartt management students have interned for Jim Henson Studios in Los Angeles, Blue Note Records in New York City, The Bushnell in Hartford, the Springfield Library and Museums Association in Springfield, Mass., The Newport Music Festival in Rhode Island, Gamelon and Sony Records in Boston, and Primamerica Artists in Manhattan, to name a few. Students have had hands-on experience preparing contracts, arranging tours, working in a recording studio, fund-raising, coordinating special events, and managing travel plans for major talent.
At the end of this 3-credit internship, students complete an extensive academic paper. The paper objectively analyzes one aspect of the group or organization they worked for and chooses an issue or set of issues to be discussed. Students present their findings in a professional presentation to their peers.

Music Management

First Year
Instrumental/Vocal Study
Piano-Keyboard Class
Precalculus or Contemporary Math
Harmony I2-II
Elementary Ear Training I-II
Introduction to Computers
Reading and Writing I, II
Information Literacy in the Performing Arts
Paranov Performance Hour
Introduction to Arts Management
All-University Curriculum
Performing Organization

Second Year
Instrumental/Vocal Study
Piano-Keyboard Class
Form and Analysis I-II
Intermediate Ear Training I-II
Financial Accounting
Managerial Accounting
Arts Management Core Courses
Principles of Macroeconomics
Principles of Microeconomics
Paranov Performance Hour
Performing Organization

Third Year
Instrumental/Vocal Study
Music-Late Baroque through Classical Period
Music-Romanticism to the Present
Arts Management Practicum
Music Management Electives
All-University Curriculum
Principles of Marketing
Advanced Composition/Business
Performing Organization
Sound Technology I

Fourth Year
Instrumental/Vocal Study
Music History Electives
Survey of the Recording Industry
Case Studies: Profit and Nonprofit
Internship
Communication Elective
All-University Curriculum
Performing Organization
Senior Paper

Major in Performing Arts Management

First Year
Introduction to Arts Management
Reading and Writing I, II
Macroeconomics
Microeconomics
All-University Curriculum
Introduction to Music History
Music History Elective
Academic Elective
Precalculus or Contemporary Math
Introduction to Computers
Information Literacy in the Performing Arts
Paranov Performance Hour

Second Year
Arts Management Core Course
Financial Accounting
Managerial Accounting
Aspects of Art and Art History Elective
All-University Curriculum
Introduction to Mass Communication
Communication and Advertising
Advanced Composition: Effective Business Communication
Academic Elective
Paranov Performance Hour

Third Year
Arts Management Practicum
Entertainment Law
Survey of Record Industry
Computers and the Arts
Introduction to Literature
English Elective
Business Finance
Managing Organizational Behavior
Introduction to Marketing
Sound Technology I

Fourth Year
Case Studies: Not for Profit
Case Studies: Profit
Internship
Fund Raising
Academic Electives
Business Elective
Introduction to Theatre
Theatre Elective
Senior Paper

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Admissions

Bachelor of Music in Music Management

Application to the music management program requires the completion of two applications comprised of 1) the University of Hartford application and 2) The Hartt School supplementary application. The Hartt School supplemental application requires the following additional materials: a performance resume, an essay, two letters of recommendation, and a repertoire list. All applicants to the Music Management degree program must audition with instrumental or vocal Hartt faculty either in person or by tape. Classical and Jazz audition requirements for each area can be found on-line at: www.hartford.edu/hartt/hartt/www/admission/audM.html. All applicants to the Music Management program are required to complete an interview with Prof. Irene Conley, Director of the Music Management and Performing Arts Management program. Interviews can be completed either in person or over the phone and are conducted following the review of the student's audition. The Hartt School and the University of Hartford conduct a complete review of each student's academic history. An official high school transcript and SAT or ACT test results are required for admission. The Hartt School music management program requires a minimum ACT of 20 or a minimum SAT of 1200 and a GPA of 3.0. All candidates are required to pass an instrumental or vocal performance audition and complete an interview.

Bachelor of Arts in Performing Arts Management

Application to the Performing Arts Management program requires the completion of two applications comprised of 1) the University of Hartford application and 2) The Hartt School supplementary application. The Hartt School supplemental application requires the following additional materials: a resume, an essay and two letters of recommendation. An interview with the Prof. Irene Conley, Director of the Music Management and Performing Arts Management program is required of all Performing Arts Management applicants. Interviews can be completed either in person or over the phone and are conducted following the review of each student's academics. The Hartt School and the University of Hartford conduct a complete review of academics. An official high school transcript and SAT or ACT test results are required for decision. The Hartt School requires a minimum ACT score of 20 or a minimum SAT score of 1200. The minimum Grade Point Average of 3.0 is required of all Performing Arts Management students. An interview with the Director is required of each candidate.