Facing Globalism: Bilbao And The Guggenheim Museum, Close Encounters In The Culture Of Spectacle

The Museum Guggenheim Bilbao has been arguably the single most publicized event in the history of art museums in the last several decades. The central hypothesis of this essay is to deconstruct the distractive view of the "miracle effects" derived from the construction of the museum and the idea of the geographical randomness of Bilbao.