The Study of the City of Philadelphia Regional Museums' Commercial Ventures-Retail/Wholesale Operation and Corporate Sponsorship.

Overview of the retail/wholesale and corporate sponsorship operations in Philadelphia museums, with an exploration of the following dimensions: their previous and current state, position, development, legal aspects, human resources, management perspectives, marketing efforts, issues and prospects. The study delineates regional profile of museums' retail/wholesale operation and corporate sponsorship based on the information gathered from the investigation.