Corporate Giving To Art Museums

Corporate Giving To Art Museums

Publication Type  Thesis
Year of Publication  2000
Authors  Valerio, Francesca
University  Columbia University/Teachers College
City  New York, NY
Abstract  

"New" trends in corporate giving: while in the past corporations gave to art museums with relatively few strings attached, the trend in 2000 was toward "strategic" giving where the corporations expected tangible benefits in return for corporate money.

URL  http://www.tc.columbia.edu/rcac/
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