Building a Strong Brand in the Arts through Events
| Publication Type | Thesis | |
| Year of Publication | 2000 | |
| Authors | Shultz, Emily | |
| University | University of Wisconsin-Madison | |
| City | Madison, WI | |
| Abstract | Explores the value of an arts organization's brand in the competitive leisure activities market. Outlines the aspects of brand-building, and discusses how an arts organization's events can successfully convey and support a positive and consistent brand image. | |
| URL | http://www.bolzcenter.org/ |
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