A Strategy for AAAE

AAAE Newsroom

On April 21, in the culmination of a 16-month process, the AAAE board of directors approved a set of strategic priorities for the organization. As part of the strategy process, the Strategy Task Force and the board conducted a series of planning sessions and feedback from the membership was sought at key points. 

The resulting set of priorities is to be accomplished in a 3-year time frame and may be evaluated or re-visited as needed during that time.


AAAE Strategic Priorities 2017-2020

  • Revise the AAAE Mission Statement.
  • Finalize a Values Statement for the Organization.
  • Create an engagement plan to address AAAE's role in research and thought leadership.
  • Conduct a public relations/marketing campaign to convey and reinforce the value of arts administration education.
  • Establish an Accreditation Task Force to gain a complete understanding of arts administration program accreditation. AAAE will not pursue becoming an accrediting body in the scope of this work.

View the Full Strategy Memo

An overview of the Strategy Memo and accompanying projects will take place at the Member Meeting during the 2017 conference. Several key aspects of the work (including mission revision and an increased emphasis on diversity, equity, and inclusion work) call for member participation, so please keep an eye out for calls for participation over the coming weeks.

Thank you for your input during this important process. We look forward to reporting on the benefits and growth that result from this work. 

AAAE Strategy Task Force
Katy Coy, co-chair - AAAE
Travis Newton, co-chair - LeMoyne College
Sherburne Laughlin - American University
Kevin Maifeld - Seattle University
Alan Salzenstein - DePaul University
Sherry Wagner-Henry - University of Wisconsin-Madison