1533 South Main Street
Winston-Salem, North Carolina 27127-2188
United States



Mr. David Olson

Program Goals and Objectives

The performing arts management program is designed to train future leaders of our nation’s performing arts organizations. Given the ever-growing need for well-trained executive leadership in the arts combined with the advanced practical training in production at the University of North Carolina School of the Arts such a program is a natural fit helping to fill what many in the profession consider a void in the arts industry. In creating this program UNCSA is looking to improve the health of performing arts organizations by training responsible knowledgeable individuals to lead them. The performing arts management program emphasizes a responsible approach to careers in areas such as marketing development public relations advocacy financial management general management educational outreach advocacy and artistic management. The successful graduate of this program will be qualified to pursue a career in either a nonprofit or commercial organization in the theatre dance or music arenas. The program requires two and a half academic years in residence at UNCSA with the second semester of the third-year consisting of an off-campus internship and graduate thesis project. Our curriculum combines a full range of coursework with appropriate practical experience.


First Year ·         Accounting and Financial Management ·         Technology and the Arts ·         Introduction to Arts Management ·         Principles of Marketing ·         Arts Marketing Practice ·         Issues and Aesthetics in the Arts/Production ·         Management and Organizational Behavior ·         Development and Public Policy   Second and Third Years ·         Negotiation ·         Producing for the Commercial Theatre ·         Law and the Arts ·         Strategic Planning and Leadership ·         Managing the Production Process ·         Issues and Aesthetics in the Arts/Production ·         Human Resources Management ·         Advanced Marketing ·         Internship (final semester) ·         MFA Thesis Project (final semester)   Recent “Special Topics