The Education University of Hong Kong

Executive Master of Arts in Arts Management and Entrepreneurship

10 Lo Ping Road
Tai Po, New Territories, Hong Kong



Prof Sun-man Tseng

Program Goals and Objectives

Our aim is to nurture experienced arts /cultural managers to be informed by an international outlook and to acquire the knowledge, skills, understanding and commitment to make arts and cultural enterprises more relevant to contemporary society.

The curriculum of the programme integrates non-profit arts and commercial cultiural enterpriises by bringing together salient aspects of arts management, arts engagement /education with cultural entrepreneurship.


Participants are required to complete 11 courses with 24-credit-point for graduation.

Arts Management-related
• Management and Leadership of Cultural Enterprises (Parts 1 and 2) (3 credits)
• Cultural Policy and Sustainability (1.5 credits)
• Marketing and Fundraising for Arts and Cultural Organizations (3 credits)
• Financial Management for Arts and Cultural Organizations (1.5 credits)
• Legal Issues for Arts and Cultural Enterprises (1.5 credits)

Arts and Culture-related
• The Creation, Dissemination and Critique of the Arts (1.5 credits)
• Case Study in Arts Management and Cultural Context(1.5 credits)@ ^

Arts Engagement / Education-related
• Arts Engagement and Education (3 credits)
• Seminars in Public Engagement Strategies of Cultural Venues (1.5 credits)@

• Creative Entrepreneurship (3 credits)#
• Entrepreneurial Leadership and Cultural Management (Parts 1 and 2) (3 credits)#

 Research Methods in Arts Management (1.5 credits)

# Offered in conjunction with Goldsmiths, University of London. Lectures will take place in Hong Kong with incoming Professors from Goldsmiths, University of London.
@ Select one from two courses and the elective courses will be offered in alternate years.
^ This course is conducted as a 5-days study trip. Participants need to pay travel-related expenses of the trip (depending on the destination).


Admission Requirements
Applicants should:
 Have a bachelor’s degree, or equivalent, in an arts discipline or a bachelor’s degree, or equivalent, with evidence of active engagement in arts and cultural activities;
 Have a minimum of five years of managerial experience; and
 Be currently working in the cultural, creative and related industries;

Applicants whose entrance qualification is obtained from an institution in a non-English speaking system should normally fulfil one of the following minimum English proficiency requirements:
 IELTS 6.0; or
 Grade C or above in GCSE / GCE OL English; or
 a TOEFL score of 550 (paper-based test) or 80 (internet-based test) or 213 (computer-based test); or
 Band 6 in the Chinese Mainland’s College English Test (CET) (a total score of no lower than 430 if the test was taken after June 2005); or
 Other equivalent qualifications.

You can submit your application online at The Institute does not accept paper application. Application fee for local and non-local applicants is HK$150 and HK$300 respectively which is non-refundable and non-transferable unless the programme is cancelled by the Institute. Upon successful submission of application, you will receive an acknowledgement by e-mail.
Applicants may be invited for admission interview in person or by phone.