New York Institute of Technology

Leadership in the Arts and Entertainment Industries

1855 Broadway
New York City, New York 10023
United States


Graduate
Level

MA
Degree

David Milch
Director

Program Goals and Objectives

NYIT’s Leadership in the Arts and Entertainment Industries (LAEI) Program aims to provide students with the knowledge, skills and professional contacts to become leaders in the ever-changing field.  Students benefit from an interdisciplinary approach which combines unique LAEI courses with courses from the School of Management and the School of Arts & Sciences which have been contextualized within an arts and entertainment framework.  The program is housed on NYIT’s Manhattan Campus at Columbus Circle and utilizes New York City and its non-profit and commercial arts and entertainment entities as an extended classroom; in one year, students come in contact with over 50 faculty and guest speakers who are all working professionals in the performing arts field.

Core learning outcomes for our M.A. students include:

  • Demonstrate integrative and critical thinking skills pertaining to leadership in complex and diverse organizational environments including the dynamics of working with boards, organizational structure and staffing, and working with artists and other constituencies.
  • Apply principles of business (management of people and processes) to organizations worldwide including legal, ethical and policy environments for the arts.
  • Employ technology for management and decision-making that includes the ability to conceptualize, analyze, synthesize, and evaluate data.
  • Analyze economic trends to formulate business strategy and recommendations in terms of financial and audience development, strategic analysis and planning.

Curriculum

Students complete 39 credits across 54 weeks (summer and winter intersession included) – with cohorts entering in either January or July of each year.  Classes are scheduled to accommodate working professionals. 

LAEI Courses:
Producing and Presenting I: Leadership in the Arts (3)
Producing and Presenting II: Commercial Production (3)
Producing and Presenting III: Non Profit Organizational Structure (3)
Strategic Planning Technology in the Performing Arts Industry (3)
Global Performing Arts Presenting and Producing (3)
Performing Arts Practicum (3)
Capstone Seminar in Arts Policy and Strategy (3)

Management Courses:
Principles of Management (1.5)
Managerial Accounting (1.5)
Management Information Systems (1.5)
Introduction to Marketing (1.5)
Consumer Behavior (3)
Finance (1.5)
Business Statistics (1.5)

Arts & Sciences Courses:
Media and the Law (3)
Media Presentation and Performance (3)

(course credit amount)

See http://www.nyit.edu/degrees/arts_entertainment_leadership_ma/curriculum for more information.

Admissions

Applicants must have a bachelor’s degree in the arts and/or in-depth knowledge of at least one performing art discipline.  It is preferred that applicants demonstrate at least two to three years of progressively more responsible positions in the arts and entertainment (or related) sector.  Applications are accepted through November 15 for January cohort and April 15 for July cohort.