BS/BA Arts Management Program
Ypsilanti, Michigan 48197
Program Goals and Objectives
The arts management program was founded in 1976 to prepare undergraduate students for entry level positions with arts and cultural organizations public and private profit and not-for-profit. Particular emphasis is placed on such areas as cultural policy labor relations human resource management planning funding strategies accounting and marketing. The program promotes the development of excellent communication skills to be applied in both public presentations and written proposals. Emphasis is placed on promoting the interrelated nature of the arts in support of interdisciplinary and collaborative programming that recognizes the relationship of the arts with other areas of human endeavor.
Arts Management is a 60 credit hour program of carefully selected courses that provide instruction in three essential areas. * History and aesthetics (24 credit hours)—Course work in all arts areas to insure knowledge and understanding of the art and artists for which they will be providing management and marketing services. * Business (21 credit hours)—Courses in the College of Business developing skills in such areas as advertising human resources accounting management systems and market research. * Arts Management (15 Credit Hours)—Courses are specifically designed to integrate knowledge of business history and aesthetics and apply that knowledge to the unique needs of arts organizations. Courses include: Arts Management Law Public Policy and the Arts Marketing the Arts electronic and print journalism. A minimum of two internships are required one with an on campus producing unit and one with a professional arts organization.
Any student who is admitted to Eastern and who maintains an acceptable grade point average will be accepted and retained in the Arts Management program. Admissions Office Undergraduate Programs 400 Pierce Hall Eastern Michigan University Ypsilanti MI 48197 734.487.3060 www.emich.edu