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Arts Attracting Attention and Support
Arts groups are using virtually every means of wooing audiences. In addition
to ticket discounts, offbeat programs and unusual performance settings,
the arts use of Facebook, Twitter and text messaging has become increasingly
prevalent and, in recent months, many arts groups including the San Francisco
Symphony, have introduced online Social Networks. READ MORE...
Cultural Partnerships Continue to Grow
Partnerships and cooperative arrangements are becoming increasingly prevalent
in difficult economic times. In addition to merging administrative operations
as some groups, including the Louisville Orchestra and Kentucky Opera,
are doing, programs include artistic partnerships between arts groups
in neighborhoods, cities, counties and even on different continents...
Plus: AM Briefs on Target, and the AM Round-up of Major Developments in
the Arts.
STUDENT DISCUSSION QUESTIONS
from Alvin H. Reiss, editor
- How can arts institutions best utilize social media networks such as Facebook
and Twitter to ensure they are used tastefully and in concert with the
organizational image?
- How can arts groups best explore establishing new partnerships both within
and out of the arts ? What guidelines should be established in advance
to ensure equal benefits for all parties?
- How should the arts industry work with the new White House liaison to
the arts? re there specific areas of involvement that should be explored?
Should there be a
cabinet position for culture?
- Have some arts groups gone too far in developing programs to attract new
audiences? Could some of these activities tarnish their public image?
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CHECKLIST
A selective memo on relevant reading including
a few titles from places not on the beaten cultural path.
- Reshaping
the Art Museum, ARTnews, June 2009. p. 76.
- To
Avoid Conflict Later, It’s Best to Keep Bequests Flexible, New York Times,
May 2, 2009, p. B6.
- Online
Giving Slows, Charities Look for Ways to Raise Smaller Sums from More
Donors, The Chronicle of Philanthropy, May 7, 2009, p. 17.
- The Hidden
Costs of Arts Marketing, Stanford Social Innovation Review, Summer
2009, p. 50.
- Passing
the Baton, A New Conductor Inherits a Changed New York Philharmonic,
Wall Street Journal, July 10, 2009, p. W7.
- Theatre
Fundraising Today, Stage Directions, June 2009, p. 14.
- Charities
Loosening Strings on Arts Grants, New York Times, June 4, 2009, p.
A17.
- Raising
Money Outside the U.S., The NonProfit Times, June 15, 2009, p. 1.
- It Takes
a Village (Baltimore Symphony Turnaround), Symphony, July/August 2009,
p. 36.
- The Reluctant
Poet Laureate, Newsweek, July 13, 2009, p. 62.
- Tight
Times Loosen Creativity, New York Times, May 20, 2009, p. C1.
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